Pre-Production
Glyde takes the time to define and understand what sets you apart, your key
target markets, and your marketing goals to lead the video content strategy.
Our pre-production process includes the following workflow:
— Pre-production discovery meetings with your teams to discover your business needs target audiences, and marketing goals.
— Creative concepting to outline the creative direction and overarching story for your video
— Video shot lists and storyboarding highlighting every key frame
— Wardrobe, mood board, and look & feel guidelines
— Casting for the perfect models
— Location determination and scouting when necessary
— Dedicated producer for communication, coordination, and directing of the shooting schedule on site to keep production running smoothly
Digital Strategy
Glyde offers digital strategy services to maximize the effectiveness of your content. We create custom guides detailing how to target the right audience and generate sales.
— Social media video strategies
— Website video plans
— YouTube Advertising Guides
— Social Media Advertising Guides
Our services include using Facebook conversion pixels to track who is visiting your website after clicking an advertisement and analyzing what they are doing on your site. We also monitor the effectiveness of your ads with various demographics so that we can figure out not only which ads are the most effective, but also who we should be targeting with them.